The potential for successfully selling your home online grows with each passing day. According to the National Association of Realtors, 90 percent of buyers used the Internet when searching for a home. With the excess supply of homes on the market, marketing your home online can greatly increase your reach. Chances are high that this medium will lead a home buyer right to your door.
Why Use Social Networks?
Because selling a house these days takes a lot more imagination than it used to-especially in this economy! The Internet, and in conjunction social networking sites, makes this stressful process a lot easier. The point of social networking sites is to interact and connect with people. Sites like LinkedIn, Facebook, and Twitter are quickly revolutionizing the way information is spread. After all, if Facebook were a country, it would be the THIRD LARGEST country in the world. Why not harness that power to quickly and efficiently spread the news about the home you have for sale?
How to Use Social Networks?
There are a couple of great ideas on how to actually harness the power of social networking sites to your benefit. When spreading the word about your house, you’ll want to post pictures of your house, talk about upcoming open houses you’re hosting as well as post other information buyers may not find on the multiple listing site (MLS).
You can even use sites like Facebook or YouTube to post videos. Film a video tour of your house and post it online. The real-live feel of walking through your rooms will help to pique interest of potential buyers. Or, if you’re not sure about video, you can make a virtual tour (FREE!) using sites such as FlyInside.com. Offering multimedia items for buyers to connect will make your home stand apart from the competition.
As more individuals turn to the internet during the home search process, the more likely your home will be seen if you take advantage of the opportunities provided by social networking.
Christine is the Content Marketing Coordinator for Homes.com. She's a small town girl at heart, who currently lives in Norfolk, VA with her husband and their fur baby. When she's not working, she enjoys cooking, decorating, traveling, and binge watching Netflix. As a proud Virginia Tech alum, she also loves cheering on the Hokies!
