Homes.com Launches “Inspiring Home Moments” National Advertising Campaign
Homes.com has released a new TV spot as part of the company’s first-ever national advertising campaign. Focusing on everyday moments in the home from celebrating with a birthday cake to unwinding with a glass of wine, the “Inspiring Home Moments” campaign characterizes household items as the pieces that help narrate the stories and memories people create in a home. Whether it’s a place to celebrate, unwind, love, create or grow – the place to find it is Homes.com.
The new 30 second spot begins airing today on cable networks across the country including HGTV, TLC and DIY networks. The comprehensive “Inspiring Home Moments” campaign also includes a number of interactive features to further connect with consumers and provide them with useful tips and tools found on the Homes.com Idea Gallery.
“The “Inspiring Home Moments” campaign complements TLC’s long-standing block of property programming and commitment to celebrating life’s extraordinary, yet relatable moments,” said Fred Norris, vice president of national ad sales, Discovery Communications.
Homes.com hopes to inspire homebuyers, owners and renters at every stage of their home search with “do-it yourself” projects, organization ideas, and more, providing you with all the resources to transform your space into something greater.
“A home is where the most important things in our lives happen – it’s a place to raise a family, celebrate special moments and unwind with neighbors and friends. At Homes.com, we’ve enjoyed helping people find their perfect home for over 20 years – from a first rental to a place to retire. Our goal is to be a partner in every phase of their home search process, with the vast number of tools we offer and by connecting consumers to real estate professionals,” said Wendy Froehlich, vice president of marketing, Homes.com. “The ‘Inspiring Home Moments’ campaign reminds consumers that when searching for their next home or creating memories in their current one, it’s the personalized moments that happen in a home that create a dream home.”